UP's mangoes get branding push as CM Yogi Adityanath unveils 'Kakori' brand
Yogi Adityanath inaugurated the 9th Uttar Pradesh Mango Festival 2026 and unveiled the Kakori Brand for Malihabadi mangoes. The move ties branding to heritage while pushing exports, packaging and scientific cultivation.
Chief Minister Yogi Adityanath inaugurated the three-day 9th Uttar Pradesh Mango Festival 2026, showcasing more than 800 varieties of the fruit and unveiling initiatives aimed at boosting branding, exports and modern cultivation practices in India's largest mango-producing state.
At the event on Friday, Adityanath released the festival souvenir, felicitated progressive mango growers and said the festival would create better marketing opportunities for farmers while promoting scientific cultivation techniques and highlighting the state's horticultural potential.
The Chief Minister announced that the state's famed Malihabadi mangoes have been given a new brand identity, the "Kakori Brand", linking the fruit to the legacy of India's freedom struggle.
"We gave a new brand name to the state's Malihabadi mangoes: 'Kakori Brand'. This will help keep alive the memory of the immortal martyrs of Kakori, who sacrificed themselves for the country's independence," Yogi Adityanath said.
"Today, the Kakori brand has its own name among mango brands. It also reflects a sense of dedication to the country, support for the farmers who feed us, and the sweetness of their hard work," he added.
In a post on X, he described the festival as a platform for farmers to showcase their produce and innovations.
"This Mango Festival serves as a powerful platform for the farmers, the annadatas, of the state as well as across the country to showcase the quality of their produce, innovations, and prosperous agriculture. Heartfelt congratulations to the organizers, the honored orchardists, and the participating farmers," he wrote.
The Chief Minister also said that the state government has established four pack houses in Saharanpur, Lucknow, Amroha and Varanasi to strengthen mango exports. He added that an Integrated Testing and Treatment Park is being developed at Noida International Airport to help Uttar Pradesh's agricultural products meet global standards and expand overseas shipments.
"Our goal should not be limited merely to increasing production, but also focus on branding, processing, packaging, as well as the traceability of the product and organic certification," Adityanath said.
He said the mango festival reflects Prime Minister Narendra Modi's "Vocal for Local" initiative, noting that Uttar Pradesh accounts for about 26 per cent of India's mango production. Mangoes from the state are exported to countries including England, the United Arab Emirates, Malaysia, Singapore, Kuwait, New Zealand, Belgium, Japan, Italy, Qatar and Russia.
The annual festival aims to connect growers with buyers, encourage value addition and strengthen Uttar Pradesh's position in domestic and international fruit markets.
Chief Minister Yogi Adityanath inaugurated the three-day 9th Uttar Pradesh Mango Festival 2026, showcasing more than 800 varieties of the fruit and unveiling initiatives aimed at boosting branding, exports and modern cultivation practices in India's largest mango-producing state.
At the event on Friday, Adityanath released the festival souvenir, felicitated progressive mango growers and said the festival would create better marketing opportunities for farmers while promoting scientific cultivation techniques and highlighting the state's horticultural potential.
The Chief Minister announced that the state's famed Malihabadi mangoes have been given a new brand identity, the "Kakori Brand", linking the fruit to the legacy of India's freedom struggle.
"We gave a new brand name to the state's Malihabadi mangoes: 'Kakori Brand'. This will help keep alive the memory of the immortal martyrs of Kakori, who sacrificed themselves for the country's independence," Yogi Adityanath said.
"Today, the Kakori brand has its own name among mango brands. It also reflects a sense of dedication to the country, support for the farmers who feed us, and the sweetness of their hard work," he added.
In a post on X, he described the festival as a platform for farmers to showcase their produce and innovations.
"This Mango Festival serves as a powerful platform for the farmers, the annadatas, of the state as well as across the country to showcase the quality of their produce, innovations, and prosperous agriculture. Heartfelt congratulations to the organizers, the honored orchardists, and the participating farmers," he wrote.
The Chief Minister also said that the state government has established four pack houses in Saharanpur, Lucknow, Amroha and Varanasi to strengthen mango exports. He added that an Integrated Testing and Treatment Park is being developed at Noida International Airport to help Uttar Pradesh's agricultural products meet global standards and expand overseas shipments.
"Our goal should not be limited merely to increasing production, but also focus on branding, processing, packaging, as well as the traceability of the product and organic certification," Adityanath said.
He said the mango festival reflects Prime Minister Narendra Modi's "Vocal for Local" initiative, noting that Uttar Pradesh accounts for about 26 per cent of India's mango production. Mangoes from the state are exported to countries including England, the United Arab Emirates, Malaysia, Singapore, Kuwait, New Zealand, Belgium, Japan, Italy, Qatar and Russia.
The annual festival aims to connect growers with buyers, encourage value addition and strengthen Uttar Pradesh's position in domestic and international fruit markets.
