From yoga to Ayurveda: Is the West rebranding India's wellness traditions?

First, it was yoga. Now, Ayurvedic ingredients like ashwagandha, shilajit and turmeric are becoming staples of America's booming wellness and biohacking culture. From Joe Rogan to MAGA influencers, ancient Indian remedies are being marketed as solutions for stress, focus, testosterone and masculinity.

But as Ayurveda becomes big business overseas, questions remain about scientific evidence, cultural ownership and whether the people who grow these ingredients are benefiting from the boom.