Launched This Week: Sony Bravia 9II, Alienware 15 and 7 more device worth checking out
A camera with 66.8 megapixels, a TV that promises true colours, headphones that last 80 hours and a gaming laptop that's hard to ignore. That's just the start. Here's everything that landed in the world of tech this week.
We are officially halfway through 2026, and the tech industry clearly did not get the memo about slowing down. Instead, it went all in with a launch spree.
This week, Sony launched a 66.8-megapixel camera and a premium Bravia TV in the same breath. Marshall dropped headphones with an astounding 80-hour battery life and a party speaker with swappable batteries. Garmin brought three new running watches to India, while Alienware showed up with a new gaming laptop. Even LG quietly refreshed its speaker range with a little help from will.i.am. And there is plenty more to catch up on.
It is a lot to unpack for one week, but here we are. Buckle up, because this round-up of launches has something for just about everyone. Let's get started.
Sony Alpha 7R VI
If photography is more than just a hobby for you and you've had your eye on Sony's cameras, there's a new flagship to check out. This week, Sony expanded its premium Alpha lineup in India with the new Alpha 7R VI, a full-frame mirrorless camera aimed at professional photographers and filmmakers. It features a new 66.8-megapixel stacked Exmor RS sensor paired with Sony's latest BIONZ XR2 image processor. You also get blackout-free continuous shooting at up to 30fps, AI-powered subject recognition, 8K video recording, up to 8.5 stops of image stabilisation and a redesigned autofocus system. Sony has also launched the new XLR-A4 adapter, which enables 32-bit float audio recording for creators who need professional-grade sound.
If you're planning to add it to your camera bag, the Sony Alpha 7R VI is priced at Rs 4,70,990 and goes on sale in India from July 3 through Sony Centres, ShopatSC.com and Amazon. As a limited-period launch offer, buyers will also receive a complimentary NP-SA100 battery worth Rs 10,490 with every purchase.
Sony Bravia 9II and Bravia 7II
Sony wasn't done after unveiling its new Alpha camera. The company also expanded its premium TV lineup in India with the new Bravia 9II, joining the recently launched Bravia 7II. Both TVs are built around Sony's True RGB technology, using the RGB Backlight Master Drive Pro system to independently control red, green and blue LEDs for more accurate colours, higher brightness and deeper blacks. You also get Sony's Cognitive Processor XR, Dolby Vision, Dolby Atmos, IMAX Enhanced support, Google TV, with Gemini arriving via a future software update, along with gaming features such as VRR, ALLM and HDMI 2.1.
If you're planning to upgrade your home entertainment setup, the Bravia 9II is available in 75-inch and 85-inch sizes, with best-buy prices starting at Rs 5,39,990. The Bravia 7II lineup starts at Rs 2,21,990 for the 55-inch model.
Alienware 15 Gaming Laptop
Gaming laptops had their moment this week too, with Dell bringing a new Alienware machine to the table. The company has launched the Alienware 15, aimed at gamers who want flagship-level performance in a more portable form factor. It is powered by the latest Intel Core Ultra processors and NVIDIA GeForce RTX 50 Series graphics, paired with a high-refresh-rate display, upgraded cooling and AI-powered performance features. Dell has also refreshed the design while continuing to focus on the premium build quality and performance Alienware is known for.
If you're planning your next gaming setup or looking to upgrade your current laptop, the Alienware 15 is now available in India through Dell.com, Dell Exclusive Stores, Amazon, Croma, Reliance Digital, Vijay Sales and other leading retail partners. Pricing varies depending on the configuration you choose.
Marshall Milton A.N.C. and Bromley 450
Music lovers weren't left out this week either. Marshall expanded its audio lineup in India with two new products: the Milton A.N.C. wireless headphones and the Bromley 450 portable party speaker. The Milton A.N.C. packs adaptive active noise cancellation, up to 80 hours of battery life, Soundstage spatial audio, Bluetooth 6.0 with LE Audio support, a foldable design and a replaceable battery. Meanwhile, the Bromley 450 is built for bigger gatherings, offering 360-degree True Stereophonic sound, integrated stage lights, more than 40 hours of battery life, an IP55-rated design, swappable batteries, and microphone and instrument inputs for karaoke nights or live performances.
If either one has caught your attention, you can get the Marshall Milton A.N.C. for Rs 19,999, while the Bromley 450 costs Rs 79,999.
LG xboom AI speaker lineup
And since we're already talking about audio, LG also joined the party with xboom speaker lineup with a range of AI-powered speakers tuned in collaboration with musician and producer will.i.am. The speakers automatically analyse what you're listening to and adjust the sound to suit different genres, while AI also fine-tunes the audio based on your surroundings. The lineup also brings long battery life, portable designs, IP-rated protection for outdoor use and Auracast support for easier multi-speaker connectivity.
The new LG xboom AI speakers are now available through LG's retail channels and authorised partners across India. Pricing varies depending on the model you choose.
Garmin Forerunner 70, Forerunner 170 and Forerunner 170 Music
So, your entertainment setup is sorted, your gaming rig is covered and your music playlist is ready. But what about keeping track of your fitness? Garmin is hoping to help with that this week by launching the new Forerunner 70, Forerunner 170 and Forerunner 170 Music in India. These smartwatches are said to be built for everyone from beginners to seasoned runners.
The new lineup comes with Garmin Coach training plans, built-in GPS, Training Readiness, Recovery Time, HRV Status and more than 80 sports modes. The Forerunner 70 is aimed at first-time runners, while the Forerunner 170 models offer more advanced running metrics and recovery insights. If you prefer leaving your phone behind during a run, the Forerunner 170 Music also lets you download playlists directly to the watch.
The Garmin Forerunner 70 is priced at Rs 32,990 and goes on sale from July 3 through Garmin India's website, Flipkart and authorised retailers. The Forerunner 170 starts at Rs 39,490, while the Forerunner 170 Music costs Rs 45,990. Both models will be available from July 4 via Garmin India's website, Amazon and authorised retail partners.
Logitech Signature Comfort Plus M850 L
And now, back to work. If your day is mostly spent jumping between spreadsheets, documents and video calls, Logitech has something that could make those long desk hours a little more comfortable. The company has launched the Signature Comfort Plus M850 L, an ergonomic mouse with built-in palm support, quieter clicks, customisable buttons and multi-device connectivity, letting you switch between multiple computers with ease. It also works with Logitech's Logi Options+ software, allowing you to personalise controls and automate everyday tasks.
The Logitech Signature Comfort Plus M850 L is priced at Rs 7,762 and is available in Graphite and Off-White colour options through Logitech's online store, Amazon and leading retail partners across India.
Stuffcool Lumo 4-in-1 Charging Station
And finally, something for those of us who like a clean, clutter-free desk. If you're tired of seeing charging cables scattered across your bedside table or workspace, Stuffcool has a gadget that could help. The company has launched the Lumo 4-in-1 Charging Station, which can charge your smartphone, smartwatch, wireless earbuds and another device all at once. It supports Qi2 wireless charging, comes with a foldable design that's easy to carry while travelling, and even includes a built-in ambient moonlight to add a little personality to your desk setup.
The Stuffcool Lumo 4-in-1 Charging Station is available through Stuffcool's website, Amazon and other retail channels across India.
We are officially halfway through 2026, and the tech industry clearly did not get the memo about slowing down. Instead, it went all in with a launch spree.
This week, Sony launched a 66.8-megapixel camera and a premium Bravia TV in the same breath. Marshall dropped headphones with an astounding 80-hour battery life and a party speaker with swappable batteries. Garmin brought three new running watches to India, while Alienware showed up with a new gaming laptop. Even LG quietly refreshed its speaker range with a little help from will.i.am. And there is plenty more to catch up on.
It is a lot to unpack for one week, but here we are. Buckle up, because this round-up of launches has something for just about everyone. Let's get started.
Sony Alpha 7R VI
If photography is more than just a hobby for you and you've had your eye on Sony's cameras, there's a new flagship to check out. This week, Sony expanded its premium Alpha lineup in India with the new Alpha 7R VI, a full-frame mirrorless camera aimed at professional photographers and filmmakers. It features a new 66.8-megapixel stacked Exmor RS sensor paired with Sony's latest BIONZ XR2 image processor. You also get blackout-free continuous shooting at up to 30fps, AI-powered subject recognition, 8K video recording, up to 8.5 stops of image stabilisation and a redesigned autofocus system. Sony has also launched the new XLR-A4 adapter, which enables 32-bit float audio recording for creators who need professional-grade sound.
If you're planning to add it to your camera bag, the Sony Alpha 7R VI is priced at Rs 4,70,990 and goes on sale in India from July 3 through Sony Centres, ShopatSC.com and Amazon. As a limited-period launch offer, buyers will also receive a complimentary NP-SA100 battery worth Rs 10,490 with every purchase.
Sony Bravia 9II and Bravia 7II
Sony wasn't done after unveiling its new Alpha camera. The company also expanded its premium TV lineup in India with the new Bravia 9II, joining the recently launched Bravia 7II. Both TVs are built around Sony's True RGB technology, using the RGB Backlight Master Drive Pro system to independently control red, green and blue LEDs for more accurate colours, higher brightness and deeper blacks. You also get Sony's Cognitive Processor XR, Dolby Vision, Dolby Atmos, IMAX Enhanced support, Google TV, with Gemini arriving via a future software update, along with gaming features such as VRR, ALLM and HDMI 2.1.
If you're planning to upgrade your home entertainment setup, the Bravia 9II is available in 75-inch and 85-inch sizes, with best-buy prices starting at Rs 5,39,990. The Bravia 7II lineup starts at Rs 2,21,990 for the 55-inch model.
Alienware 15 Gaming Laptop
Gaming laptops had their moment this week too, with Dell bringing a new Alienware machine to the table. The company has launched the Alienware 15, aimed at gamers who want flagship-level performance in a more portable form factor. It is powered by the latest Intel Core Ultra processors and NVIDIA GeForce RTX 50 Series graphics, paired with a high-refresh-rate display, upgraded cooling and AI-powered performance features. Dell has also refreshed the design while continuing to focus on the premium build quality and performance Alienware is known for.
If you're planning your next gaming setup or looking to upgrade your current laptop, the Alienware 15 is now available in India through Dell.com, Dell Exclusive Stores, Amazon, Croma, Reliance Digital, Vijay Sales and other leading retail partners. Pricing varies depending on the configuration you choose.
Marshall Milton A.N.C. and Bromley 450
Music lovers weren't left out this week either. Marshall expanded its audio lineup in India with two new products: the Milton A.N.C. wireless headphones and the Bromley 450 portable party speaker. The Milton A.N.C. packs adaptive active noise cancellation, up to 80 hours of battery life, Soundstage spatial audio, Bluetooth 6.0 with LE Audio support, a foldable design and a replaceable battery. Meanwhile, the Bromley 450 is built for bigger gatherings, offering 360-degree True Stereophonic sound, integrated stage lights, more than 40 hours of battery life, an IP55-rated design, swappable batteries, and microphone and instrument inputs for karaoke nights or live performances.
If either one has caught your attention, you can get the Marshall Milton A.N.C. for Rs 19,999, while the Bromley 450 costs Rs 79,999.
LG xboom AI speaker lineup
And since we're already talking about audio, LG also joined the party with xboom speaker lineup with a range of AI-powered speakers tuned in collaboration with musician and producer will.i.am. The speakers automatically analyse what you're listening to and adjust the sound to suit different genres, while AI also fine-tunes the audio based on your surroundings. The lineup also brings long battery life, portable designs, IP-rated protection for outdoor use and Auracast support for easier multi-speaker connectivity.
The new LG xboom AI speakers are now available through LG's retail channels and authorised partners across India. Pricing varies depending on the model you choose.
Garmin Forerunner 70, Forerunner 170 and Forerunner 170 Music
So, your entertainment setup is sorted, your gaming rig is covered and your music playlist is ready. But what about keeping track of your fitness? Garmin is hoping to help with that this week by launching the new Forerunner 70, Forerunner 170 and Forerunner 170 Music in India. These smartwatches are said to be built for everyone from beginners to seasoned runners.
The new lineup comes with Garmin Coach training plans, built-in GPS, Training Readiness, Recovery Time, HRV Status and more than 80 sports modes. The Forerunner 70 is aimed at first-time runners, while the Forerunner 170 models offer more advanced running metrics and recovery insights. If you prefer leaving your phone behind during a run, the Forerunner 170 Music also lets you download playlists directly to the watch.
The Garmin Forerunner 70 is priced at Rs 32,990 and goes on sale from July 3 through Garmin India's website, Flipkart and authorised retailers. The Forerunner 170 starts at Rs 39,490, while the Forerunner 170 Music costs Rs 45,990. Both models will be available from July 4 via Garmin India's website, Amazon and authorised retail partners.
Logitech Signature Comfort Plus M850 L
And now, back to work. If your day is mostly spent jumping between spreadsheets, documents and video calls, Logitech has something that could make those long desk hours a little more comfortable. The company has launched the Signature Comfort Plus M850 L, an ergonomic mouse with built-in palm support, quieter clicks, customisable buttons and multi-device connectivity, letting you switch between multiple computers with ease. It also works with Logitech's Logi Options+ software, allowing you to personalise controls and automate everyday tasks.
The Logitech Signature Comfort Plus M850 L is priced at Rs 7,762 and is available in Graphite and Off-White colour options through Logitech's online store, Amazon and leading retail partners across India.
Stuffcool Lumo 4-in-1 Charging Station
And finally, something for those of us who like a clean, clutter-free desk. If you're tired of seeing charging cables scattered across your bedside table or workspace, Stuffcool has a gadget that could help. The company has launched the Lumo 4-in-1 Charging Station, which can charge your smartphone, smartwatch, wireless earbuds and another device all at once. It supports Qi2 wireless charging, comes with a foldable design that's easy to carry while travelling, and even includes a built-in ambient moonlight to add a little personality to your desk setup.
The Stuffcool Lumo 4-in-1 Charging Station is available through Stuffcool's website, Amazon and other retail channels across India.
