Adobe is putting AI agent inside Photoshop and Premiere, it does the boring work for you
Adobe has expanded its AI-powered creative agent across Photoshop, Premiere, Illustrator, InDesign, and Firefly. This will let users describe what they want while the assistant handles the complex, multi-step work.
Practice makes a thing perfect, but repetition can make things boring and sometimes even mind-numbing. If you are the individual who used to spend hours doing repetitive tasks such as renaming files, resizing images or organising layers on any Adobe software like Photoshop or Premiere Pro, Adobe has something that might change how you work. The company has announced a significant expansion of its AI-powered creative agent across its most popular apps, and the idea is simple: let the AI handle the boring stuff so users can focus on the actual creative work.
AI is now inside Adobe’s popular consumer apps
Adobe is rolling out AI Assistants across its major software — Premiere, Photoshop, Illustrator, InDesign, and Frame.io, all available as public betas starting today. Each assistant works as a specialist within its respective app.
For example, in Premiere, it can sort your assets, rename clips, identify interview questions, add markers, and even put together a rough first cut of your video. Or in Photoshop, you can describe what you want, say, swapping out a background or resizing images for multiple platforms, and the assistant takes care of it across the entire project.
Illustrator users can ask it to generate dozens of versioned files from a spreadsheet or run a pre-flight check to catch errors before anything goes to print. And in InDesign, the user gets similar treatment, with the assistant able to apply brand updates across entire layouts automatically.
The underlying idea across all of these apps is that you describe the outcome you want, and the assistant figures out the steps to get there.
Firefly is growing into something more useful
Apart from these individual apps, Adobe's Firefly platform is also getting a meaningful upgrade. The AI Assistant in Firefly can now help creators build complete brand kits from scratch, turn product photos into short-form videos, assemble video clips into a polished first cut, and even generate video from storyboards. Adobe is also previewing a more unified Firefly experience that brings ideation, creation, and production together in one place, though that part is still in private beta.
It is worth noting that a survey conducted by Adobe of over 16,000 creators globally found that 75 per cent consider AI integral to how they work, but 85 per cent also believe the final creative decision should always remain theirs. That tension appears to be shaping how Adobe is building these tools — the AI handles execution, but the creative direction stays with the person behind the screen.
Adobe goes beyond its own apps
Perhaps the most interesting part of the announcement is Adobe's move to make its tools available outside of its own ecosystem. Adobe's creative capabilities are now accessible within ChatGPT, Microsoft Copilot, and Anthropic's Claude, with Google Gemini and Slack integrations also announced. This means users could tap into Adobe's creative tools without even opening a dedicated Adobe application — wherever they already work.
Practice makes a thing perfect, but repetition can make things boring and sometimes even mind-numbing. If you are the individual who used to spend hours doing repetitive tasks such as renaming files, resizing images or organising layers on any Adobe software like Photoshop or Premiere Pro, Adobe has something that might change how you work. The company has announced a significant expansion of its AI-powered creative agent across its most popular apps, and the idea is simple: let the AI handle the boring stuff so users can focus on the actual creative work.
AI is now inside Adobe’s popular consumer apps
Adobe is rolling out AI Assistants across its major software — Premiere, Photoshop, Illustrator, InDesign, and Frame.io, all available as public betas starting today. Each assistant works as a specialist within its respective app.
For example, in Premiere, it can sort your assets, rename clips, identify interview questions, add markers, and even put together a rough first cut of your video. Or in Photoshop, you can describe what you want, say, swapping out a background or resizing images for multiple platforms, and the assistant takes care of it across the entire project.
Illustrator users can ask it to generate dozens of versioned files from a spreadsheet or run a pre-flight check to catch errors before anything goes to print. And in InDesign, the user gets similar treatment, with the assistant able to apply brand updates across entire layouts automatically.
The underlying idea across all of these apps is that you describe the outcome you want, and the assistant figures out the steps to get there.
Firefly is growing into something more useful
Apart from these individual apps, Adobe's Firefly platform is also getting a meaningful upgrade. The AI Assistant in Firefly can now help creators build complete brand kits from scratch, turn product photos into short-form videos, assemble video clips into a polished first cut, and even generate video from storyboards. Adobe is also previewing a more unified Firefly experience that brings ideation, creation, and production together in one place, though that part is still in private beta.
It is worth noting that a survey conducted by Adobe of over 16,000 creators globally found that 75 per cent consider AI integral to how they work, but 85 per cent also believe the final creative decision should always remain theirs. That tension appears to be shaping how Adobe is building these tools — the AI handles execution, but the creative direction stays with the person behind the screen.
Adobe goes beyond its own apps
Perhaps the most interesting part of the announcement is Adobe's move to make its tools available outside of its own ecosystem. Adobe's creative capabilities are now accessible within ChatGPT, Microsoft Copilot, and Anthropic's Claude, with Google Gemini and Slack integrations also announced. This means users could tap into Adobe's creative tools without even opening a dedicated Adobe application — wherever they already work.
