Amazon CEO arrives in India, announces plans to expand quick commerce in 300 Indian cities
Amazon is making a bigger push into India's booming quick-commerce market. During CEO Andy Jassy's visit to the country, the company announced plans to expand Amazon Now to more than 300 cities as it looks to strengthen its position against rivals Blinkit, Zepto and Flipkart Minutes.
Amazon already has a strong presence in India's e-commerce market. But with quick commerce growing rapidly across the country, the company now wants a bigger share of it. During a recent visit to India, Amazon CEO Andy Jassy announced plans to significantly expand the company's quick commerce business. As part of this push, Amazon is expanding Amazon Now, its ultra-fast delivery service, to more than 300 cities across India. The company says the move will help it build what it describes as the country's largest 'delivery in minutes' network.
The announcement comes at a time when competition in India's quick commerce market is heating up. Players such as Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes are rapidly expanding beyond major metropolitan cities in a bid to attract the next wave of online shoppers.
In an official blog post, Amazon said its quick commerce service has become the fastest-growing e-commerce business in the company's India operations, with orders doubling every quarter since launch. The company added that Prime members who begin using Amazon Now typically triple their shopping frequency.
Amazon Now is currently available to more than 50 million customers across over 15 metro and non-metro cities, including Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Amritsar and Kochi. With the planned expansion, Amazon intends to scale up its network of micro-fulfilment centres and urban fulfilment facilities, enabling products to be stored closer to customers and delivered within minutes or a few hours.
The service offers tens of thousands of products across categories including groceries, fresh fruits and vegetables, frozen foods, beauty and personal care items, fashion products, home essentials and small appliances. Amazon says the expansion will help bring faster deliveries to customers in smaller cities while broadening product availability.
The latest announcement also marks a significant acceleration in Amazon's quick commerce ambitions. Earlier, the company had outlined plans to expand Amazon Now to 100 cities and establish more than 1,000 micro-fulfilment centres. The new target of over 300 cities considerably increases the scale of that effort.
Amazon's move comes just days after Walmart-backed Flipkart announced an expansion of its own quick commerce operations. Flipkart Minutes said it has already built a network of 1,000 micro-fulfilment centres and plans to increase that number to 1,500 by the end of 2026, while expanding further into smaller Indian cities.
Amazon already has a strong presence in India's e-commerce market. But with quick commerce growing rapidly across the country, the company now wants a bigger share of it. During a recent visit to India, Amazon CEO Andy Jassy announced plans to significantly expand the company's quick commerce business. As part of this push, Amazon is expanding Amazon Now, its ultra-fast delivery service, to more than 300 cities across India. The company says the move will help it build what it describes as the country's largest 'delivery in minutes' network.
The announcement comes at a time when competition in India's quick commerce market is heating up. Players such as Blinkit, Zepto, Swiggy Instamart and Flipkart Minutes are rapidly expanding beyond major metropolitan cities in a bid to attract the next wave of online shoppers.
In an official blog post, Amazon said its quick commerce service has become the fastest-growing e-commerce business in the company's India operations, with orders doubling every quarter since launch. The company added that Prime members who begin using Amazon Now typically triple their shopping frequency.
Amazon Now is currently available to more than 50 million customers across over 15 metro and non-metro cities, including Bengaluru, Delhi-NCR, Mumbai, Pune, Hyderabad, Amritsar and Kochi. With the planned expansion, Amazon intends to scale up its network of micro-fulfilment centres and urban fulfilment facilities, enabling products to be stored closer to customers and delivered within minutes or a few hours.
The service offers tens of thousands of products across categories including groceries, fresh fruits and vegetables, frozen foods, beauty and personal care items, fashion products, home essentials and small appliances. Amazon says the expansion will help bring faster deliveries to customers in smaller cities while broadening product availability.
The latest announcement also marks a significant acceleration in Amazon's quick commerce ambitions. Earlier, the company had outlined plans to expand Amazon Now to 100 cities and establish more than 1,000 micro-fulfilment centres. The new target of over 300 cities considerably increases the scale of that effort.
Amazon's move comes just days after Walmart-backed Flipkart announced an expansion of its own quick commerce operations. Flipkart Minutes said it has already built a network of 1,000 micro-fulfilment centres and plans to increase that number to 1,500 by the end of 2026, while expanding further into smaller Indian cities.
