Modi-Meloni's Melody video breaks Internet with 100 million views within 6 hours
The internet's favourite "Melodi" moment just got bigger, as the video of Italian Prime Minister Giorgia Meloni thanking PM Modi for gifting her Melody toffees during his Italy visit crossed 100 million views on Instagram.
Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni’s viral Melody video has taken the internet by storm, as it has crossed 100 million views within six hours of being released online on May 20.
During his visit to Rome for the fifth and final leg of his five-nation diplomatic tour, PM Modi presented Meloni with a packet of India’s iconic Melody toffees, reviving the internet’s long-running obsession with the term “Melodi” linked to the two leaders.
Meloni, delighted with Melody toffees, smiled and thanked PM Modi for the gift as seen in the video in question that has gone viral on social media.
“Thank you for the gift,” read the caption of the video posted by Meloni on Instagram that has now garnered 103 million views, at the time of writing this article.
Watch the video here:
Meanwhile, social media users ensured “Melody,” “Meloni” and “Melodi” trended as people discussed that global diplomacy had entered its “cinematic universe” era. Several posts dubbed the exchange “peak internet diplomacy,” while others claimed PM Modi had somehow mastered meme culture better than most brands.
Even Parle Products, the maker of Melody toffees, reshared Meloni’s viral video on Instagram.
Meanwhile, PM Modi is expected to hold bilateral discussions with Giorgia Meloni on trade, defence, connectivity and strategic cooperation. The two leaders also visited the iconic Colosseum ahead of formal talks.
The “#Melodi” phenomenon has trended for around three years. The phrase - a blend of Modi and Meloni’s surnames - first gained massive attention during the COP28 summit in Dubai in 2023, when Meloni posted a selfie with PM Modi captioned: “Good friends at COP28 #Melodi.”
Prime Minister Narendra Modi and Italian Prime Minister Giorgia Meloni’s viral Melody video has taken the internet by storm, as it has crossed 100 million views within six hours of being released online on May 20.
During his visit to Rome for the fifth and final leg of his five-nation diplomatic tour, PM Modi presented Meloni with a packet of India’s iconic Melody toffees, reviving the internet’s long-running obsession with the term “Melodi” linked to the two leaders.
Meloni, delighted with Melody toffees, smiled and thanked PM Modi for the gift as seen in the video in question that has gone viral on social media.
“Thank you for the gift,” read the caption of the video posted by Meloni on Instagram that has now garnered 103 million views, at the time of writing this article.
Watch the video here:
Meanwhile, social media users ensured “Melody,” “Meloni” and “Melodi” trended as people discussed that global diplomacy had entered its “cinematic universe” era. Several posts dubbed the exchange “peak internet diplomacy,” while others claimed PM Modi had somehow mastered meme culture better than most brands.
Even Parle Products, the maker of Melody toffees, reshared Meloni’s viral video on Instagram.
Meanwhile, PM Modi is expected to hold bilateral discussions with Giorgia Meloni on trade, defence, connectivity and strategic cooperation. The two leaders also visited the iconic Colosseum ahead of formal talks.
The “#Melodi” phenomenon has trended for around three years. The phrase - a blend of Modi and Meloni’s surnames - first gained massive attention during the COP28 summit in Dubai in 2023, when Meloni posted a selfie with PM Modi captioned: “Good friends at COP28 #Melodi.”
