This Meerut swimming pool's Rs 22 lakh revenue claim has everyone doing the math
A social media post claiming a Meerut pool earns more than Rs 22 lakh a month has gone viral. The figures have triggered a wider debate on rural enterprise, costs and the gap between revenue and profit.
A swimming pool on the outskirts of Uttar Pradesh’s Meerut has become the centre of a viral business debate after a social media post claimed it generates more than Rs 22 lakh a month during the summer season.
The figures left many users impressed, while others questioned whether the numbers added up once operating costs were taken into account.
The discussion began when content creator Pooja shared details of a conversation with a friend who runs a farm-based swimming pool along NH-58 in Meerut. According to her, the owner initially described the venture as nothing remarkable. However, a closer look at the numbers painted a different picture.
Sharing photographs of the facility, Pooja claimed that during summer holidays, the pool attracts between 700 and 800 visitors every day. Based on an average footfall of 750 people paying an entry fee of Rs 100, the business could earn around Rs 75,000 daily. Over the course of a month, that translates to approximately Rs 22.5 lakh in revenue.
What caught the internet's attention was not just the scale of the earnings, but the simplicity of the business model.
Pooja noted that even outside peak summer months, the pool reportedly sees around 250 visitors a day. At the same ticket price, that would amount to roughly Rs 25,000 in daily revenue, or around Rs 7.5 lakh a month.
She also shared details about the operating costs, claiming that the land is already owned by the entrepreneur and that only two security guards are employed, with a combined monthly salary of about Rs 20,000.
The most talked-about aspect of the post, however, was the use of the pool's water. According to Pooja, water drained from the facility is later sold to nearby farmers for irrigation purposes, creating an additional revenue stream.
"That's when I realised some people don't just own land—they turn it into a money-printing machine," she wrote.
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As the post gained traction, reactions poured in from across social media. While many praised the entrepreneur's ability to monetise a simple idea, others urged caution.
Several users pointed out that the figures represented gross revenue rather than profit and argued that expenses such as electricity, filtration systems, chemicals, maintenance, staffing, parking infrastructure and regulatory compliance could significantly affect actual earnings.
The viral post has since sparked a wider conversation about unconventional business opportunities, rural entrepreneurship and the difference between revenue and profit in seemingly straightforward ventures.
A swimming pool on the outskirts of Uttar Pradesh’s Meerut has become the centre of a viral business debate after a social media post claimed it generates more than Rs 22 lakh a month during the summer season.
The figures left many users impressed, while others questioned whether the numbers added up once operating costs were taken into account.
The discussion began when content creator Pooja shared details of a conversation with a friend who runs a farm-based swimming pool along NH-58 in Meerut. According to her, the owner initially described the venture as nothing remarkable. However, a closer look at the numbers painted a different picture.
Sharing photographs of the facility, Pooja claimed that during summer holidays, the pool attracts between 700 and 800 visitors every day. Based on an average footfall of 750 people paying an entry fee of Rs 100, the business could earn around Rs 75,000 daily. Over the course of a month, that translates to approximately Rs 22.5 lakh in revenue.
What caught the internet's attention was not just the scale of the earnings, but the simplicity of the business model.
Pooja noted that even outside peak summer months, the pool reportedly sees around 250 visitors a day. At the same ticket price, that would amount to roughly Rs 25,000 in daily revenue, or around Rs 7.5 lakh a month.
She also shared details about the operating costs, claiming that the land is already owned by the entrepreneur and that only two security guards are employed, with a combined monthly salary of about Rs 20,000.
The most talked-about aspect of the post, however, was the use of the pool's water. According to Pooja, water drained from the facility is later sold to nearby farmers for irrigation purposes, creating an additional revenue stream.
"That's when I realised some people don't just own land—they turn it into a money-printing machine," she wrote.
See the post:
As the post gained traction, reactions poured in from across social media. While many praised the entrepreneur's ability to monetise a simple idea, others urged caution.
Several users pointed out that the figures represented gross revenue rather than profit and argued that expenses such as electricity, filtration systems, chemicals, maintenance, staffing, parking infrastructure and regulatory compliance could significantly affect actual earnings.
The viral post has since sparked a wider conversation about unconventional business opportunities, rural entrepreneurship and the difference between revenue and profit in seemingly straightforward ventures.
