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Apoorva Anand

Apoorva Anand

Senior digital media content writer and editor with 10 years of experience in education reporting. A storyteller and trend-spotter, I create content that engages audiences and drives impact. Skilled in multimedia storytelling, social strategy, and crafting narratives that truly resonate. Passionate about shaping stories in the fast-evolving digital landscape.

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BY Apoorva Anand

Featurephilia

You survived JEE. IIT puts you back in the race

Getting into an IIT is often seen as the ultimate academic milestone, but life after the JEE rank brings its own challenges — rigorous coursework, cut-throat competition and mounting expectations. As well-being concerns grow, India Today Digital spoke to directors of top engineering institutes on the real challenges of the IIT journey.

Getting into IIT is the dream. Surviving it is another story (AI-generate image)

In Focus

Do more with less: Is AI making big corporate teams a thing of the past?

As AI reshapes hiring, workforce productivity and team structures, companies are rethinking whether bigger teams still mean better output. From leaner teams to rising demand for AI skills, the shift is moving companies from headcount-driven growth towards capability-driven productivity.

AI hiring, team size and workforce productivity: Why companies are rethinking big teams (AI generated image)

News

DU adds thousands of seats, but not hostel rooms: Where will students live?

The collapse of a student PG in Satya Niketan has exposed the accommodation pressures facing Delhi University students. As hostel capacity falls far short of demand, private PGs and rented homes have become an essential part of the city's student housing ecosystem, bringing safety, affordability and accessibility into sharper focus.

DU adds thousands of seats, but not hostel rooms: Where will students live? (AI-generated image)

Teachers' Day 2026

She was once told to stop studying. Now she's fighting for Jharkhand's tribal children

As India celebrates Teachers' Day today, Monika Arya's story is a reminder that education can sometimes be a fight before it becomes freedom. She once fought family resistance and threats to continue college. After a 12-year break, she returned to complete her MSc. Today, in tribal Jharkhand, she works to ensure vulnerable children do not have to fight for their education alone.

She was once told to stop studying. Now she’s fighting for Jharkhand’s tribal children

Jobs

Are personality tests the new IQ tests, or just corporate astrology?

AI personality tests are reshaping recruitment, but research and hiring experts agree on one point: they work best as one part of the hiring process, not the final decision. The future of recruitment lies in combining technology with human judgment, not replacing it.

Are personality tests the new IQ tests, or just corporate astrology? (Image: AI generated image)

Jobs

The best candidate doesn't always get hired. Here's why

From interview timing and AI-powered screening to employee referrals and cultural fit, modern hiring is shaped by far more than merit alone. Experts say understanding these hidden factors can help job seekers navigate an increasingly competitive and unpredictable recruitment landscape.

The hiring lottery: Why the best candidate doesn't always get the job

Jobs

The Gen Z Effect: 6 in 10 Indian firms hit by 'effort recession'

India's celebrated 'go the extra mile' work culture is undergoing a reset. A new Great Place To Work India 2026 study finds six in 10 companies reporting an "effort recession" as Gen Z, AI and shifting employee expectations redefine commitment, productivity and the future of work.

Effort recession in India Inc: Why Gen Z is redefining the extra mile at work (AI generated image)

Sunday Special

The Swades moment: Quiet Ghar Wapsi of India's best faculty

For decades, India's brightest minds left home to shape the world's universities, laboratories and boardrooms. Today, many are returning, not out of nostalgia, but because India's biggest ideas can now be built at home. The country's quiet academic ghar wapsi may well be its most consequential Swadeshi movement yet.

Reverse brain drain in India: Young global PhDs return to IIMs and top campuses

Jobs

The clock is lying: Why your most productive hours aren't 9 to 5

Flexible work, hybrid work and employee wellbeing are reshaping the workplace, but experts say the biggest productivity gains may come from matching work hours to employees' natural body clocks. As companies move beyond the 9-to-5, outcomes matter more than attendance.

Forget clocking in: The secret to peak productivity is your body clock

Featurephilia

The Great IIT Reversal: Why are toppers choosing Civil Engineering over AI?

For years, the IIT dream meant Computer Science. As AI reshapes career choices and India's infrastructure boom gathers pace, some of the country's top JEE Advanced rankers are gravitating towards Civil Engineering. Their decisions may reflect evolving aspirations among India's future engineers.

The Great IIT Reversal: Why are toppers choosing Civil Engineering over AI gold rush? (AI generated image)

Jobs

Meet the botsitters, the employees cleaning up after AI

Welcome to the age of the botsitter. AI may be producing the first draft, but humans remain responsible for the final word. As long as machines can't fully be trusted to monitor themselves, every smart system will require someone behind the scenes checking the results.

AI was supposed to save time. So why are workers spending 6 hours a week ‘botsitting’? (AI generated image)

Jobs

IAS vs IIT: Why sarkari naukri still tops India's marriage market

In modern India, wealth may come from startups and global careers, but social prestige still often follows a different path. That's why the IAS officer remains the gold standard in the marriage market and the enduring symbol of the 'sarkari naukri' dream.

Why is an IAS officer still more marriageable than an IIT graduate? (AI generated image)

Jobs

Is a six-figure salary no longer enough for India's middle class?

Is a six-figure salary enough to live comfortably in India today? Rising living costs, soaring housing prices, education expenses and lifestyle inflation are prompting many middle-class professionals to reassess what financial security really means, even as incomes rise across urban hubs such as Bengaluru, Mumbai and Delhi-NCR.

Is a six-figure salary no longer enough for India's middle class?
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