India Today Group Unveils AI Micro-Drama 'Raghupati Raghav Raja Ram' On Life Tak
The India Today Group has ventured into premium digital fiction with Life Tak, a mobile-first platform dedicated to micro-dramas. Its flagship series, Raghupati Raghav Raja Ram, is an artificial intelligence-powered contemporary retelling of the Ramayana tailored for short-form entertainment. The series was launched at the India Today Conclave Mumbai, where Maharashtra Chief Minister Devendra Fadnavis and India Today Group Chairman and Editor-in-Chief Arun Puri unveiled the official teaser. Designed for mobile audiences in a vertical format, the series features shorter episodes with high-intensity narratives. Raghupati Raghav Raja Ram is now streaming across Life Tak's official YouTube, Facebook, and Instagram handles, as well as on the Aaj Tak mobile app.
