Translating legacy to a modern context | Interview with Longines CEO Patrick Aoun
In the wings of the recently concluded Commonwealth Games Glasgow 2026, India Today Spice sat down for a candid chat with Patrick Aoun, CEO, Longines
Patrick Aoun, CEO, Longines
ISSUE DATE: Sep 21, 2026 | UPDATED: Sep 12, 2026 14:58 IST
Q: From one of the world’s most recognised legacy brands, Longines has successfully evolved into a digital-forward brand, much ahead of a lot of its competitors. How do you blend legacy and modern digital marketing?