Spider-Man heads South as Rishab Shetty brings Peter Parker's world to India
Sony Pictures has roped in Rishab Shetty for a promotional campaign for Spider-Man: Brand New Day. The collaboration makes him the first Indian actor to feature in a major Spider-Man film campaign.
With Spider-Man: Brand New Day set to arrive in Indian cinemas this week, Sony Pictures has turned to Kannada star Rishab Shetty to strengthen the film's appeal in the South. The studio has released a special promotional video featuring the Kantara actor, making him the first Indian actor to front a campaign for a Spider-Man film.
Shared across Sony Pictures' official social media platforms, the promotional video sees Rishab discussing the emotional ending of Spider-Man: No Way Home. He reflects on Peter Parker's decision to erase himself from the memories of those close to him, describing the loneliness, sacrifice and sense of responsibility that define the superhero's journey.
The collaboration reflects a growing trend among Hollywood studios to lean on regional stars while marketing global tentpole releases in India. As South Indian cinema continues to command a significant share of the country's box office, international distributors are increasingly tailoring their promotional campaigns to connect with audiences beyond the Hindi-speaking market.
Spider-Man: Brand New Day picks up after the events of No Way Home, with Peter beginning a new chapter in New York after everyone, including his closest friends Ned and MJ, no longer remembers him. Forced to navigate life in complete anonymity, he embraces his role as Spider-Man while dealing with the emotional cost of his decision.
The Tom Holland-starrer has generated significant buzz ahead of its theatrical release, with advance bookings reportedly off to a strong start in India. The film is scheduled to hit cinemas on July 30 in English, Hindi, Kannada, Tamil, Telugu and Malayalam.
Meanwhile, Rishab has a packed slate ahead. Following Kantara's success, the actor will next be seen in Jai Hanuman, directed by Prasanth Varma. He is also set to headline The Pride of Bharat: Chhatrapati Shivaji Maharaj, in which he essays the legendary Maratha ruler. The historical drama is slated for a worldwide release on January 21, 2027.
With Spider-Man: Brand New Day set to arrive in Indian cinemas this week, Sony Pictures has turned to Kannada star Rishab Shetty to strengthen the film's appeal in the South. The studio has released a special promotional video featuring the Kantara actor, making him the first Indian actor to front a campaign for a Spider-Man film.
Shared across Sony Pictures' official social media platforms, the promotional video sees Rishab discussing the emotional ending of Spider-Man: No Way Home. He reflects on Peter Parker's decision to erase himself from the memories of those close to him, describing the loneliness, sacrifice and sense of responsibility that define the superhero's journey.
The collaboration reflects a growing trend among Hollywood studios to lean on regional stars while marketing global tentpole releases in India. As South Indian cinema continues to command a significant share of the country's box office, international distributors are increasingly tailoring their promotional campaigns to connect with audiences beyond the Hindi-speaking market.
Spider-Man: Brand New Day picks up after the events of No Way Home, with Peter beginning a new chapter in New York after everyone, including his closest friends Ned and MJ, no longer remembers him. Forced to navigate life in complete anonymity, he embraces his role as Spider-Man while dealing with the emotional cost of his decision.
The Tom Holland-starrer has generated significant buzz ahead of its theatrical release, with advance bookings reportedly off to a strong start in India. The film is scheduled to hit cinemas on July 30 in English, Hindi, Kannada, Tamil, Telugu and Malayalam.
Meanwhile, Rishab has a packed slate ahead. Following Kantara's success, the actor will next be seen in Jai Hanuman, directed by Prasanth Varma. He is also set to headline The Pride of Bharat: Chhatrapati Shivaji Maharaj, in which he essays the legendary Maratha ruler. The historical drama is slated for a worldwide release on January 21, 2027.
With Spider-Man: Brand New Day set to arrive in Indian cinemas this week, Sony Pictures has turned to Kannada star Rishab Shetty to strengthen the film's appeal in the South. The studio has released a special promotional video featuring the Kantara actor, making him the first Indian actor to front a campaign for a Spider-Man film.
Shared across Sony Pictures' official social media platforms, the promotional video sees Rishab discussing the emotional ending of Spider-Man: No Way Home. He reflects on Peter Parker's decision to erase himself from the memories of those close to him, describing the loneliness, sacrifice and sense of responsibility that define the superhero's journey.
The collaboration reflects a growing trend among Hollywood studios to lean on regional stars while marketing global tentpole releases in India. As South Indian cinema continues to command a significant share of the country's box office, international distributors are increasingly tailoring their promotional campaigns to connect with audiences beyond the Hindi-speaking market.
Spider-Man: Brand New Day picks up after the events of No Way Home, with Peter beginning a new chapter in New York after everyone, including his closest friends Ned and MJ, no longer remembers him. Forced to navigate life in complete anonymity, he embraces his role as Spider-Man while dealing with the emotional cost of his decision.
The Tom Holland-starrer has generated significant buzz ahead of its theatrical release, with advance bookings reportedly off to a strong start in India. The film is scheduled to hit cinemas on July 30 in English, Hindi, Kannada, Tamil, Telugu and Malayalam.
Meanwhile, Rishab has a packed slate ahead. Following Kantara's success, the actor will next be seen in Jai Hanuman, directed by Prasanth Varma. He is also set to headline The Pride of Bharat: Chhatrapati Shivaji Maharaj, in which he essays the legendary Maratha ruler. The historical drama is slated for a worldwide release on January 21, 2027.
