After OnePlus, Nothing shutdown rumours go viral, company says fake news
Nothing has denied reports that it is shutting down markets and carrying out massive layoffs. The company says it is reorganising for growth and disputes claims around Phone (4b) sales.
Just days after reports suggested that OnePlus could be scaling back its presence in key global markets, another smartphone brand has found itself battling similar rumours. This time, it is London-based Nothing, which has publicly denied claims that it is shutting down operations in multiple countries or facing massive layoffs.
Rumours about Nothing's future gained traction after a Digit report painted a bleak picture of the company's global operations. The report claimed the smartphone maker was considering pulling out of over 12 overseas markets, while also carrying out widespread layoffs across different teams, including research and development centres in London and China. It additionally questioned the performance of the new Nothing Phone (4b), alleging that the device had sold only around 20,000 units globally after launch.
Nothing co-founder Akis Evangelidis has now dismissed these claims on X, calling them fake news.
"FAKE NEWS... We are not shutting down any markets. Inaccurate reports are being circulated; Phone (4b) sold 29,537 units on Day 1 only, breaking records in its price segment."
According to Evangelidis, the company is not exiting any markets but is instead reorganising its business to support future growth.
"What we are doing is reorganising our teams to prepare for our next phase of growth. We are introducing dedicated business units - including an AI-native business unit - and consolidating individual countries into regional hubs to operate much more efficiently."
The executive acknowledged that the restructuring has affected some roles but pushed back against reports of large-scale layoffs. He said the company cannot disclose specific numbers because of regulatory requirements and ongoing consultation processes, but insisted that the figures being reported are "way overblown."
"These changes have impacted certain positions, and while we are unable to share specific details due to regulatory compliance and ongoing local consultation processes, the reported numbers are way overblown, and we call on the media to uphold factual reporting and journalistic integrity."
Evangelidis also addressed the impact of the restructuring on employees, saying such decisions are difficult but necessary.
"Decisions that impact people's livelihoods are never taken lightly, and we know how difficult this transition is for our team members who are affected. We are deeply grateful for their contributions and are fully committed to supporting them through this process."
He added that the organisational changes are aimed at positioning Nothing for what the company calls the "next era of personal computing."
The company also disputed the sales figures mentioned in the report. While the report claimed the Phone (4b) had sold around 20,000 units globally since launch, Evangelidis said the device sold 29,537 units on its very first day, describing it as a record-breaking launch in its price segment.
The clarification comes at a time when reports about smartphone brands changing their global strategies are making headlines. While speculation around OnePlus continues, Nothing has made its position clear that the company says it is restructuring its operations to improve efficiency and invest in future growth, not shutting down markets.
Just days after reports suggested that OnePlus could be scaling back its presence in key global markets, another smartphone brand has found itself battling similar rumours. This time, it is London-based Nothing, which has publicly denied claims that it is shutting down operations in multiple countries or facing massive layoffs.
Rumours about Nothing's future gained traction after a Digit report painted a bleak picture of the company's global operations. The report claimed the smartphone maker was considering pulling out of over 12 overseas markets, while also carrying out widespread layoffs across different teams, including research and development centres in London and China. It additionally questioned the performance of the new Nothing Phone (4b), alleging that the device had sold only around 20,000 units globally after launch.
Nothing co-founder Akis Evangelidis has now dismissed these claims on X, calling them fake news.
"FAKE NEWS... We are not shutting down any markets. Inaccurate reports are being circulated; Phone (4b) sold 29,537 units on Day 1 only, breaking records in its price segment."
According to Evangelidis, the company is not exiting any markets but is instead reorganising its business to support future growth.
"What we are doing is reorganising our teams to prepare for our next phase of growth. We are introducing dedicated business units - including an AI-native business unit - and consolidating individual countries into regional hubs to operate much more efficiently."
The executive acknowledged that the restructuring has affected some roles but pushed back against reports of large-scale layoffs. He said the company cannot disclose specific numbers because of regulatory requirements and ongoing consultation processes, but insisted that the figures being reported are "way overblown."
"These changes have impacted certain positions, and while we are unable to share specific details due to regulatory compliance and ongoing local consultation processes, the reported numbers are way overblown, and we call on the media to uphold factual reporting and journalistic integrity."
Evangelidis also addressed the impact of the restructuring on employees, saying such decisions are difficult but necessary.
"Decisions that impact people's livelihoods are never taken lightly, and we know how difficult this transition is for our team members who are affected. We are deeply grateful for their contributions and are fully committed to supporting them through this process."
He added that the organisational changes are aimed at positioning Nothing for what the company calls the "next era of personal computing."
The company also disputed the sales figures mentioned in the report. While the report claimed the Phone (4b) had sold around 20,000 units globally since launch, Evangelidis said the device sold 29,537 units on its very first day, describing it as a record-breaking launch in its price segment.
The clarification comes at a time when reports about smartphone brands changing their global strategies are making headlines. While speculation around OnePlus continues, Nothing has made its position clear that the company says it is restructuring its operations to improve efficiency and invest in future growth, not shutting down markets.
Just days after reports suggested that OnePlus could be scaling back its presence in key global markets, another smartphone brand has found itself battling similar rumours. This time, it is London-based Nothing, which has publicly denied claims that it is shutting down operations in multiple countries or facing massive layoffs.
Rumours about Nothing's future gained traction after a Digit report painted a bleak picture of the company's global operations. The report claimed the smartphone maker was considering pulling out of over 12 overseas markets, while also carrying out widespread layoffs across different teams, including research and development centres in London and China. It additionally questioned the performance of the new Nothing Phone (4b), alleging that the device had sold only around 20,000 units globally after launch.
Nothing co-founder Akis Evangelidis has now dismissed these claims on X, calling them fake news.
"FAKE NEWS... We are not shutting down any markets. Inaccurate reports are being circulated; Phone (4b) sold 29,537 units on Day 1 only, breaking records in its price segment."
According to Evangelidis, the company is not exiting any markets but is instead reorganising its business to support future growth.
"What we are doing is reorganising our teams to prepare for our next phase of growth. We are introducing dedicated business units - including an AI-native business unit - and consolidating individual countries into regional hubs to operate much more efficiently."
The executive acknowledged that the restructuring has affected some roles but pushed back against reports of large-scale layoffs. He said the company cannot disclose specific numbers because of regulatory requirements and ongoing consultation processes, but insisted that the figures being reported are "way overblown."
"These changes have impacted certain positions, and while we are unable to share specific details due to regulatory compliance and ongoing local consultation processes, the reported numbers are way overblown, and we call on the media to uphold factual reporting and journalistic integrity."
Evangelidis also addressed the impact of the restructuring on employees, saying such decisions are difficult but necessary.
"Decisions that impact people's livelihoods are never taken lightly, and we know how difficult this transition is for our team members who are affected. We are deeply grateful for their contributions and are fully committed to supporting them through this process."
He added that the organisational changes are aimed at positioning Nothing for what the company calls the "next era of personal computing."
The company also disputed the sales figures mentioned in the report. While the report claimed the Phone (4b) had sold around 20,000 units globally since launch, Evangelidis said the device sold 29,537 units on its very first day, describing it as a record-breaking launch in its price segment.
The clarification comes at a time when reports about smartphone brands changing their global strategies are making headlines. While speculation around OnePlus continues, Nothing has made its position clear that the company says it is restructuring its operations to improve efficiency and invest in future growth, not shutting down markets.
