The newest jobs on campus? These five roles barely existed a year ago
Campus placements in India are opening up five emerging roles that barely existed a year ago. The shift highlights how employers are prioritising demonstrable skills in AI, automation, cloud and digital infrastructure.
The campus placement landscape is changing faster than most college curricula. While fresher hiring in India continues to grow, the bigger story isn't just that companies are recruiting more graduates. It is that they are recruiting for roles that barely existed a year ago.
According to the TeamLease EdTech Career Outlook Report, employer hiring intent for freshers has climbed to 73%, reflecting growing confidence in entry-level hiring. But alongside this rise is a noticeable shift in the kinds of jobs employers are creating.
Companies are increasingly moving away from degree-first recruitment towards skills-first hiring, giving rise to new entry-level positions centred on artificial intelligence, automation, cloud technologies and digital transformation.
Here are five of the newest job titles making their way to campus placements.
AI MARKETING ASSOCIATE
Marketing has become increasingly data- and AI-driven, and employers are now looking for freshers who can work with AI-powered campaign tools from day one. The report identifies AI and automation tools as key skills for entry-level marketing professionals, with AI Marketing Associates handling campaign execution, analytics and performance tracking. Demand is strongest in Bengaluru, Delhi and Kochi.
JR. DEVOPS ENGINEER
DevOps, once considered a specialised mid-career function, is now entering fresher hiring. According to TeamLease EdTech, Information Technology leads hiring intent at 81%, with companies seeking junior engineers who understand CI/CD pipelines, Linux, scripting and cloud fundamentals. Bengaluru, Mumbai and Coimbatore are emerging as major hiring hubs for these roles.
NO-CODE WEBSITE DEVELOPER
One of the clearest indicators of changing tech hiring is the rise of the No-Code Website Developer. Rather than writing traditional code, these professionals build websites and applications using no-code platforms. Employers in sectors such as manufacturing and marketing are seeking candidates with UI/UX knowledge, digital problem-solving skills and familiarity with no-code tools. Pune, Hyderabad and Ahmedabad currently lead demand.
AI CHATBOT SUPPORT ENGINEER
Customer support is also evolving. Instead of traditional service roles, organisations are hiring AI Chatbot Support Engineers to manage and optimise AI-powered customer interactions. The role typically requires AI-focused certifications and combines technical troubleshooting with conversational AI management. Chennai, Pune and Kochi are among the cities seeing the highest demand.
SMART GRID AUTOMATION TECHNICIAN
The shift isn't limited to software and IT. In the power and energy sector, where fresher hiring intent has reached 72%, employers are creating roles such as Smart Grid Automation Technician to support digitally managed renewable and hybrid energy infrastructure. Candidates with automation and control systems training are increasingly in demand, particularly in Ahmedabad, Chennai and Kochi.
What connects these roles isn't the industry but the hiring philosophy behind them. The TeamLease EdTech report notes that employers are increasingly moving from campus-centric, degree-based hiring to an ecosystem centred on demonstrable skills and proof of work.
For today's graduates, that means employability is being shaped less by traditional qualifications alone and more by the ability to work with emerging technologies. And if these five job titles are any indication, the jobs arriving on campus tomorrow may not even exist today.
The campus placement landscape is changing faster than most college curricula. While fresher hiring in India continues to grow, the bigger story isn't just that companies are recruiting more graduates. It is that they are recruiting for roles that barely existed a year ago.
According to the TeamLease EdTech Career Outlook Report, employer hiring intent for freshers has climbed to 73%, reflecting growing confidence in entry-level hiring. But alongside this rise is a noticeable shift in the kinds of jobs employers are creating.
Companies are increasingly moving away from degree-first recruitment towards skills-first hiring, giving rise to new entry-level positions centred on artificial intelligence, automation, cloud technologies and digital transformation.
Here are five of the newest job titles making their way to campus placements.
AI MARKETING ASSOCIATE
Marketing has become increasingly data- and AI-driven, and employers are now looking for freshers who can work with AI-powered campaign tools from day one. The report identifies AI and automation tools as key skills for entry-level marketing professionals, with AI Marketing Associates handling campaign execution, analytics and performance tracking. Demand is strongest in Bengaluru, Delhi and Kochi.
JR. DEVOPS ENGINEER
DevOps, once considered a specialised mid-career function, is now entering fresher hiring. According to TeamLease EdTech, Information Technology leads hiring intent at 81%, with companies seeking junior engineers who understand CI/CD pipelines, Linux, scripting and cloud fundamentals. Bengaluru, Mumbai and Coimbatore are emerging as major hiring hubs for these roles.
NO-CODE WEBSITE DEVELOPER
One of the clearest indicators of changing tech hiring is the rise of the No-Code Website Developer. Rather than writing traditional code, these professionals build websites and applications using no-code platforms. Employers in sectors such as manufacturing and marketing are seeking candidates with UI/UX knowledge, digital problem-solving skills and familiarity with no-code tools. Pune, Hyderabad and Ahmedabad currently lead demand.
AI CHATBOT SUPPORT ENGINEER
Customer support is also evolving. Instead of traditional service roles, organisations are hiring AI Chatbot Support Engineers to manage and optimise AI-powered customer interactions. The role typically requires AI-focused certifications and combines technical troubleshooting with conversational AI management. Chennai, Pune and Kochi are among the cities seeing the highest demand.
SMART GRID AUTOMATION TECHNICIAN
The shift isn't limited to software and IT. In the power and energy sector, where fresher hiring intent has reached 72%, employers are creating roles such as Smart Grid Automation Technician to support digitally managed renewable and hybrid energy infrastructure. Candidates with automation and control systems training are increasingly in demand, particularly in Ahmedabad, Chennai and Kochi.
What connects these roles isn't the industry but the hiring philosophy behind them. The TeamLease EdTech report notes that employers are increasingly moving from campus-centric, degree-based hiring to an ecosystem centred on demonstrable skills and proof of work.
For today's graduates, that means employability is being shaped less by traditional qualifications alone and more by the ability to work with emerging technologies. And if these five job titles are any indication, the jobs arriving on campus tomorrow may not even exist today.
The campus placement landscape is changing faster than most college curricula. While fresher hiring in India continues to grow, the bigger story isn't just that companies are recruiting more graduates. It is that they are recruiting for roles that barely existed a year ago.
According to the TeamLease EdTech Career Outlook Report, employer hiring intent for freshers has climbed to 73%, reflecting growing confidence in entry-level hiring. But alongside this rise is a noticeable shift in the kinds of jobs employers are creating.
Companies are increasingly moving away from degree-first recruitment towards skills-first hiring, giving rise to new entry-level positions centred on artificial intelligence, automation, cloud technologies and digital transformation.
Here are five of the newest job titles making their way to campus placements.
AI MARKETING ASSOCIATE
Marketing has become increasingly data- and AI-driven, and employers are now looking for freshers who can work with AI-powered campaign tools from day one. The report identifies AI and automation tools as key skills for entry-level marketing professionals, with AI Marketing Associates handling campaign execution, analytics and performance tracking. Demand is strongest in Bengaluru, Delhi and Kochi.
JR. DEVOPS ENGINEER
DevOps, once considered a specialised mid-career function, is now entering fresher hiring. According to TeamLease EdTech, Information Technology leads hiring intent at 81%, with companies seeking junior engineers who understand CI/CD pipelines, Linux, scripting and cloud fundamentals. Bengaluru, Mumbai and Coimbatore are emerging as major hiring hubs for these roles.
NO-CODE WEBSITE DEVELOPER
One of the clearest indicators of changing tech hiring is the rise of the No-Code Website Developer. Rather than writing traditional code, these professionals build websites and applications using no-code platforms. Employers in sectors such as manufacturing and marketing are seeking candidates with UI/UX knowledge, digital problem-solving skills and familiarity with no-code tools. Pune, Hyderabad and Ahmedabad currently lead demand.
AI CHATBOT SUPPORT ENGINEER
Customer support is also evolving. Instead of traditional service roles, organisations are hiring AI Chatbot Support Engineers to manage and optimise AI-powered customer interactions. The role typically requires AI-focused certifications and combines technical troubleshooting with conversational AI management. Chennai, Pune and Kochi are among the cities seeing the highest demand.
SMART GRID AUTOMATION TECHNICIAN
The shift isn't limited to software and IT. In the power and energy sector, where fresher hiring intent has reached 72%, employers are creating roles such as Smart Grid Automation Technician to support digitally managed renewable and hybrid energy infrastructure. Candidates with automation and control systems training are increasingly in demand, particularly in Ahmedabad, Chennai and Kochi.
What connects these roles isn't the industry but the hiring philosophy behind them. The TeamLease EdTech report notes that employers are increasingly moving from campus-centric, degree-based hiring to an ecosystem centred on demonstrable skills and proof of work.
For today's graduates, that means employability is being shaped less by traditional qualifications alone and more by the ability to work with emerging technologies. And if these five job titles are any indication, the jobs arriving on campus tomorrow may not even exist today.
