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Impact Feature

The quiet luxury effect: How Amazon India is shaping the rise of Lab-Grown diamonds

From understated solitaires and delicate pendants to stackable rings and tennis bracelets, the quiet-luxury aesthetic is moving beyond fashion into fine jewellery. Amazon India is witnessing this shift as Indian consumers increasingly explore lab-grown diamonds and pieces that feel refined, versatile and personal, making them part of the new everyday jewellery wardrobe.

Impact Feature

PhonePe is moving beyond payments with the launch of PulsePro

PhonePe is moving beyond payments with the launch of PulsePro, an enterprise intelligence platform that uses aggregated and anonymised transaction data to help businesses understand India's markets at a hyperlocal level. From identifying high-potential expansion markets to tracking consumer spending patterns across regions and categories, PulsePro aims to turn real transaction behaviour into actionable business insights. In this conversation, Karthik Raghupathy, Head of Strategy at PhonePe, explains how the platform evolved from PhonePe Pulse and why data driven decision making could play a bigger role in India's growth story. Watch the full interview to learn how PulsePro works, who it's built for, and how PhonePe is transforming payments data into market intelligence.

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