Raised to the power of fifty | 50 years of ITC hotels
Reviving the legacy of dynasties, interpreting opulence through a cultural lens, revisiting regional cuisines and arts, becoming the Indian home of visiting presidents and global icons, restaurants with cult status—that is the five-decade long journey of ITC Hotels Limited—a hotel chain that made Indian luxury its unique brand.
ITC Grand Bharat is inspired by India’s heritage | Photograph by BANDEEP SINGH I Model: Shivani Varma, Kathak dancer | Hair & Makeup: Khushi Jangid; Location ITC Grand Bharat
ISSUE DATE: Sep 21, 2026 | UPDATED: Sep 23, 2026 13:55 IST
For a New Delhi family, the ITC Maurya in the Indian capital has become a habit passed down two generations. Whether it is a stay, a milestone family celebration, or a dinner with friends, the experience always feels ultra luxurious yet rooted. “My father hosted my wedding reception at ITC Maurya in 1989. When my sons got married, I chose the same venue for the parties I held. For me, these hotels are a home away from home,” says New Delhi resident Ajay Chopra. “Nothing here changes, the traditions remain the same, the courtesy extended is so heartwarming.”