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Samsung wants Apple's full attention, so it is making more RAM

Samsung is reportedly increasing DRAM production by up to 15 per cent to meet rising demand from customers like Apple. The move comes as memory chip prices continue to surge.

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More than 30 Samsung employees have also posted about the shift on LinkedIn, announcing that they have either been laid off or have left the company in the past few weeks.
Samsung is reportedly planning to increase DRAM production.

Samsung is reportedly taking steps to increase its memory chip supply. A move that could help Apple and other smartphone brands deal with soaring component prices. This reported plan comes at a time when smartphones, tablets, and laptops are getting more expensive globally due to the memory shortage.

According to a Korean news outlet, Sedaily, Samsung is planning to increase commodity DRAM production by up to 15 per cent before the end of the year. The move is expected to help meet growing demand from major customers, including Apple, which is facing higher memory costs while also being unable to source mobile memory chips from certain Chinese suppliers due to US restrictions. Though, reports suggest Apple is lobbying against the restrictions, seeking some middle ground to source DRAM from China’s CXMT.

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Why Apple is looking for more memory chips

Memory chips, such as DRAM (Dynamic Random-Access Memory), are among the most important components inside modern smartphones. They are responsible for running apps smoothly, multitasking, and handling AI-powered features. As demand for AI devices has grown, memory chip prices have surged. Reports suggest commodity DRAM prices have already risen by more than 80 per cent this year.

Apple is said to be particularly affected because current US restrictions prevent it from sourcing mobile memory from some Chinese manufacturers. The company has reportedly been lobbying US authorities to ease those restrictions, arguing that high memory prices are increasing production costs.

Samsung's plan to boost production

Instead of building an entirely new factory, Samsung is reportedly focusing on improving the efficiency of its existing facilities. The company plans to consolidate several production operations at its Hwaseong complex in South Korea and build a new "end fab," where the final stages of chip manufacturing take place.

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At present, wafers need to be transported between different facilities for the final production process. By bringing these operations together at one location, Samsung aims to reduce transportation time, improve manufacturing efficiency, and increase overall DRAM output by as much as 15 per cent.

The additional supply could benefit not only Apple but also Samsung's own smartphone division and other device makers that rely on DRAM chips. A higher supply may also help stabilise memory prices if demand continues to remain strong.

However, Samsung has not officially announced these production plans, so the reported changes should be treated as industry information until confirmed by the company.

- Ends
Published By:
Kazi Nasir
Published On:
Jul 29, 2026 13:20 IST

Samsung is reportedly taking steps to increase its memory chip supply. A move that could help Apple and other smartphone brands deal with soaring component prices. This reported plan comes at a time when smartphones, tablets, and laptops are getting more expensive globally due to the memory shortage.

According to a Korean news outlet, Sedaily, Samsung is planning to increase commodity DRAM production by up to 15 per cent before the end of the year. The move is expected to help meet growing demand from major customers, including Apple, which is facing higher memory costs while also being unable to source mobile memory chips from certain Chinese suppliers due to US restrictions. Though, reports suggest Apple is lobbying against the restrictions, seeking some middle ground to source DRAM from China’s CXMT.

Why Apple is looking for more memory chips

Memory chips, such as DRAM (Dynamic Random-Access Memory), are among the most important components inside modern smartphones. They are responsible for running apps smoothly, multitasking, and handling AI-powered features. As demand for AI devices has grown, memory chip prices have surged. Reports suggest commodity DRAM prices have already risen by more than 80 per cent this year.

Apple is said to be particularly affected because current US restrictions prevent it from sourcing mobile memory from some Chinese manufacturers. The company has reportedly been lobbying US authorities to ease those restrictions, arguing that high memory prices are increasing production costs.

Samsung's plan to boost production

Instead of building an entirely new factory, Samsung is reportedly focusing on improving the efficiency of its existing facilities. The company plans to consolidate several production operations at its Hwaseong complex in South Korea and build a new "end fab," where the final stages of chip manufacturing take place.

At present, wafers need to be transported between different facilities for the final production process. By bringing these operations together at one location, Samsung aims to reduce transportation time, improve manufacturing efficiency, and increase overall DRAM output by as much as 15 per cent.

The additional supply could benefit not only Apple but also Samsung's own smartphone division and other device makers that rely on DRAM chips. A higher supply may also help stabilise memory prices if demand continues to remain strong.

However, Samsung has not officially announced these production plans, so the reported changes should be treated as industry information until confirmed by the company.

- Ends
Published By:
Kazi Nasir
Published On:
Jul 29, 2026 13:20 IST

Samsung is reportedly taking steps to increase its memory chip supply. A move that could help Apple and other smartphone brands deal with soaring component prices. This reported plan comes at a time when smartphones, tablets, and laptops are getting more expensive globally due to the memory shortage.

According to a Korean news outlet, Sedaily, Samsung is planning to increase commodity DRAM production by up to 15 per cent before the end of the year. The move is expected to help meet growing demand from major customers, including Apple, which is facing higher memory costs while also being unable to source mobile memory chips from certain Chinese suppliers due to US restrictions. Though, reports suggest Apple is lobbying against the restrictions, seeking some middle ground to source DRAM from China’s CXMT.

Why Apple is looking for more memory chips

Memory chips, such as DRAM (Dynamic Random-Access Memory), are among the most important components inside modern smartphones. They are responsible for running apps smoothly, multitasking, and handling AI-powered features. As demand for AI devices has grown, memory chip prices have surged. Reports suggest commodity DRAM prices have already risen by more than 80 per cent this year.

Apple is said to be particularly affected because current US restrictions prevent it from sourcing mobile memory from some Chinese manufacturers. The company has reportedly been lobbying US authorities to ease those restrictions, arguing that high memory prices are increasing production costs.

Samsung's plan to boost production

Instead of building an entirely new factory, Samsung is reportedly focusing on improving the efficiency of its existing facilities. The company plans to consolidate several production operations at its Hwaseong complex in South Korea and build a new "end fab," where the final stages of chip manufacturing take place.

At present, wafers need to be transported between different facilities for the final production process. By bringing these operations together at one location, Samsung aims to reduce transportation time, improve manufacturing efficiency, and increase overall DRAM output by as much as 15 per cent.

The additional supply could benefit not only Apple but also Samsung's own smartphone division and other device makers that rely on DRAM chips. A higher supply may also help stabilise memory prices if demand continues to remain strong.

However, Samsung has not officially announced these production plans, so the reported changes should be treated as industry information until confirmed by the company.

- Ends
Published By:
Kazi Nasir
Published On:
Jul 29, 2026 13:20 IST

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