Ramayana heads to China: All about Ranbir Kapoor and Yash's ambitious marketing push
Ramayana: Part 1 is reportedly planning a major promotional campaign in China, with Ranbir Kapoor, Yash and Sai Pallavi expected to lead a multi-city tour. The move comes as the makers eye a strong release in the world's second-largest theatrical market.
Nearly a decade after Dangal turned China into one of Indian cinema's biggest overseas markets, the makers of Ramayana: Part 1 are reportedly eyeing a similar feat. A report suggests the team is planning an extensive promotional campaign in China, with actors Ranbir Kapoor, Yash and Sai Pallavi expected to spearhead the film's outreach in the country.
According to a Mid-Day report, director Nitesh Tiwari and producer Namit Malhotra are exploring opportunities to promote the film in China in collaboration with local distributors and exhibitors. The initiative is said to be part of a larger strategy to expand the film's global reach.
If discussions translate into a concrete plan, the lead cast - Ranbir Kapoor, Yash and Sai Pallavi - is expected to visit China for a four-day promotional tour. The campaign is reportedly being designed to generate awareness and excitement around the mythological epic before its release.
The report adds that the proposed schedule includes a press event and a special screening at the Pingyao International Film Festival on September 24. The team is also said to be considering promotions across multiple Chinese cities during the country's Golden Week holiday, beginning October 1.
However, the plans are yet to receive the necessary approvals and remain subject to change.
The reported move signals Bollywood's renewed interest in the Chinese market, which has largely remained out of reach for Indian films since 2020. A successful release there could substantially strengthen Ramayana: Part 1's worldwide box office performance, given China's position as the world's second-largest theatrical market.
Produced by Prime Focus Studios and DNEG, Ramayana: Part 1 is being mounted as one of the most ambitious Indian films ever made. With its large-scale production, visual effects and international rollout, the makers are aiming to position it as a global cinematic event.
Directed by Nitesh Tiwari, the film stars Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita and Yash as Ravana. Ramayana: Part 1 is scheduled to hit theatres during Diwali 2026.
Nearly a decade after Dangal turned China into one of Indian cinema's biggest overseas markets, the makers of Ramayana: Part 1 are reportedly eyeing a similar feat. A report suggests the team is planning an extensive promotional campaign in China, with actors Ranbir Kapoor, Yash and Sai Pallavi expected to spearhead the film's outreach in the country.
According to a Mid-Day report, director Nitesh Tiwari and producer Namit Malhotra are exploring opportunities to promote the film in China in collaboration with local distributors and exhibitors. The initiative is said to be part of a larger strategy to expand the film's global reach.
If discussions translate into a concrete plan, the lead cast - Ranbir Kapoor, Yash and Sai Pallavi - is expected to visit China for a four-day promotional tour. The campaign is reportedly being designed to generate awareness and excitement around the mythological epic before its release.
The report adds that the proposed schedule includes a press event and a special screening at the Pingyao International Film Festival on September 24. The team is also said to be considering promotions across multiple Chinese cities during the country's Golden Week holiday, beginning October 1.
However, the plans are yet to receive the necessary approvals and remain subject to change.
The reported move signals Bollywood's renewed interest in the Chinese market, which has largely remained out of reach for Indian films since 2020. A successful release there could substantially strengthen Ramayana: Part 1's worldwide box office performance, given China's position as the world's second-largest theatrical market.
Produced by Prime Focus Studios and DNEG, Ramayana: Part 1 is being mounted as one of the most ambitious Indian films ever made. With its large-scale production, visual effects and international rollout, the makers are aiming to position it as a global cinematic event.
Directed by Nitesh Tiwari, the film stars Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita and Yash as Ravana. Ramayana: Part 1 is scheduled to hit theatres during Diwali 2026.
