Launched This Week: Beats Power pink cables, Asus Vivobook 15 and 3 more gadgets to check out
This week had a little bit of everything. A pop of colour in cables, smart laptops, robot vacuum cleaners, a projector for movie nights, gaming PC upgrades and new audio gear. Here's everything that launched over the past few days.
Quick question: when was the last time you got excited about a charging cable? Probably never. Well, Apple-owned Beats decided a charging cable didn't have to be boring, launching a new Power Pink version. No, it isn't the biggest launch we've seen over the past few days, but it is one of the more fun ones. It also shows how even the smallest accessories are getting a little more personality instead of being treated as an afterthought.
That colourful start aside, there was plenty more to check out this week. Asus refreshed its everyday laptop lineup, Dreame made robot vacuums more affordable, BenQ went big with a smart projector, and Skullcandy had something new for music lovers.
Plenty happened this week, so here's everything you need to know.
Beats Power Pink Cables
Charging cables don't usually get much attention. But Beats is trying to change that with its latest launch. The company has introduced a new Power Pink colour option for its woven USB cables, adding a bit of personality to one of the most overlooked tech accessories.
It's not just about the colour, though. The cable also comes with a braided design to be more durable and resistant to fraying, while it also supports charging, data transfer, audio, CarPlay and syncing. Depending on the model, they can also deliver charging speeds of up to 240W.
If you're looking to add a pop of colour to your desk setup or are simply tired of the usual black-and-white cables, you can check out the new Beats Power Pink range on Apple's online store. The cable is available at a price of Rs 1,803 for the 1.5-metre versions, while the 3-metre USB-C to USB-C cable is priced at Rs 2,846.
Asus Vivobook 14 and Vivobook 15
Asus has been keeping itself busy lately, with a new launch almost every week. This time, the company has refreshed its everyday laptop lineup with the new Vivobook 14 and Vivobook 15. If you've been looking for an AI-powered laptop but don't want to spend flagship money, these might be worth a look.
Both laptops are powered by Intel Core Series 3 processors with up to 17 TOPS NPU performance and feature Full HD displays, military-grade durability, a webcam privacy shutter, fingerprint login, Wi-Fi 6 and up to 16GB of DDR5 RAM. Asus is targeting students and young professionals looking for a laptop that can handle work, studies and everyday entertainment.
The Asus Vivobook 15 starts at Rs 75,990 and is available now through Asus Exclusive Stores, Amazon, Flipkart, Reliance Digital, Croma, Vijay Sales and authorised retailers. The Vivobook 14 starts at Rs 1,07,990 and will go on sale from July 26 through Asus Exclusive Stores, the Asus eShop and other authorised partners.
Dreame L50 Plus and L50
When someone says "robot vacuum", the first thing that usually comes to mind is, "That must be expensive." Well, Dreame is trying to make them a little more accessible with the new L50 Plus and L50. Both models come packed with 25,000Pa suction, dual-rotary mop pads, smart navigation, app controls and automatic carpet detection. The L50 Plus also gets a self-emptying dock that can hold dust for up to 120 days, making it an even more hands-off cleaning companion.
If you've been thinking about bringing home a robot vacuum but didn't want to spend a fortune, the Dreame L50 Plus is priced at Rs 34,999, while the L50 costs Rs 27,999. Both models are available through Amazon India and the Dreame India website, and come with a one-year warranty.
BenQ TH575i Smart Projector
Want to enjoy the FIFA World Cup 2026 on a bigger screen? Or maybe you're just looking for a more theatre-like experience for your weekend movie or OTT binge? BenQ thinks it has the perfect device for it.
The company has launched the TH575i smart projector, designed for movies, sports, gaming and streaming. It comes with built-in Google TV and Netflix, so you can start watching straight away without needing an extra streaming device. You also get 3,800 ANSI lumens brightness for clearer viewing in brighter rooms, along with dedicated picture modes for sports, cinema, gaming and even 3D content.
If you've been thinking about upgrading to a bigger screen, the BenQ TH575i is priced at Rs 56,500 and is available through Amazon, Flipkart, BenQ India's website and leading retail stores across the country.
Skullcandy Crusher Wireless and Sesh ANC Active
If you've been thinking about upgrading your headphones or picking up a new pair of earbuds, Skullcandy has two new options worth checking out. The company has launched the refreshed Crusher Wireless headphones and the new Sesh ANC Active earbuds in India. The Crusher Wireless packs the brand's signature Stereo Haptic Bass, adjustable bass controls, up to 40 hours of battery life and a foldable design.
Meanwhile, the Sesh ANC Active earbuds come with adaptive active noise cancellation, an IP67-rated design, up to 48 hours of battery life without ANC, Stay-Aware Mode and a secure fit for workouts and outdoor activities.
The Skullcandy Crusher Wireless is priced at Rs 9,999, while the Sesh ANC Active costs Rs 8,800. Both products are available through Skullcandy India's website and leading e-commerce platforms.
Quick question: when was the last time you got excited about a charging cable? Probably never. Well, Apple-owned Beats decided a charging cable didn't have to be boring, launching a new Power Pink version. No, it isn't the biggest launch we've seen over the past few days, but it is one of the more fun ones. It also shows how even the smallest accessories are getting a little more personality instead of being treated as an afterthought.
That colourful start aside, there was plenty more to check out this week. Asus refreshed its everyday laptop lineup, Dreame made robot vacuums more affordable, BenQ went big with a smart projector, and Skullcandy had something new for music lovers.
Plenty happened this week, so here's everything you need to know.
Beats Power Pink Cables
Charging cables don't usually get much attention. But Beats is trying to change that with its latest launch. The company has introduced a new Power Pink colour option for its woven USB cables, adding a bit of personality to one of the most overlooked tech accessories.
It's not just about the colour, though. The cable also comes with a braided design to be more durable and resistant to fraying, while it also supports charging, data transfer, audio, CarPlay and syncing. Depending on the model, they can also deliver charging speeds of up to 240W.
If you're looking to add a pop of colour to your desk setup or are simply tired of the usual black-and-white cables, you can check out the new Beats Power Pink range on Apple's online store. The cable is available at a price of Rs 1,803 for the 1.5-metre versions, while the 3-metre USB-C to USB-C cable is priced at Rs 2,846.
Asus Vivobook 14 and Vivobook 15
Asus has been keeping itself busy lately, with a new launch almost every week. This time, the company has refreshed its everyday laptop lineup with the new Vivobook 14 and Vivobook 15. If you've been looking for an AI-powered laptop but don't want to spend flagship money, these might be worth a look.
Both laptops are powered by Intel Core Series 3 processors with up to 17 TOPS NPU performance and feature Full HD displays, military-grade durability, a webcam privacy shutter, fingerprint login, Wi-Fi 6 and up to 16GB of DDR5 RAM. Asus is targeting students and young professionals looking for a laptop that can handle work, studies and everyday entertainment.
The Asus Vivobook 15 starts at Rs 75,990 and is available now through Asus Exclusive Stores, Amazon, Flipkart, Reliance Digital, Croma, Vijay Sales and authorised retailers. The Vivobook 14 starts at Rs 1,07,990 and will go on sale from July 26 through Asus Exclusive Stores, the Asus eShop and other authorised partners.
Dreame L50 Plus and L50
When someone says "robot vacuum", the first thing that usually comes to mind is, "That must be expensive." Well, Dreame is trying to make them a little more accessible with the new L50 Plus and L50. Both models come packed with 25,000Pa suction, dual-rotary mop pads, smart navigation, app controls and automatic carpet detection. The L50 Plus also gets a self-emptying dock that can hold dust for up to 120 days, making it an even more hands-off cleaning companion.
If you've been thinking about bringing home a robot vacuum but didn't want to spend a fortune, the Dreame L50 Plus is priced at Rs 34,999, while the L50 costs Rs 27,999. Both models are available through Amazon India and the Dreame India website, and come with a one-year warranty.
BenQ TH575i Smart Projector
Want to enjoy the FIFA World Cup 2026 on a bigger screen? Or maybe you're just looking for a more theatre-like experience for your weekend movie or OTT binge? BenQ thinks it has the perfect device for it.
The company has launched the TH575i smart projector, designed for movies, sports, gaming and streaming. It comes with built-in Google TV and Netflix, so you can start watching straight away without needing an extra streaming device. You also get 3,800 ANSI lumens brightness for clearer viewing in brighter rooms, along with dedicated picture modes for sports, cinema, gaming and even 3D content.
If you've been thinking about upgrading to a bigger screen, the BenQ TH575i is priced at Rs 56,500 and is available through Amazon, Flipkart, BenQ India's website and leading retail stores across the country.
Skullcandy Crusher Wireless and Sesh ANC Active
If you've been thinking about upgrading your headphones or picking up a new pair of earbuds, Skullcandy has two new options worth checking out. The company has launched the refreshed Crusher Wireless headphones and the new Sesh ANC Active earbuds in India. The Crusher Wireless packs the brand's signature Stereo Haptic Bass, adjustable bass controls, up to 40 hours of battery life and a foldable design.
Meanwhile, the Sesh ANC Active earbuds come with adaptive active noise cancellation, an IP67-rated design, up to 48 hours of battery life without ANC, Stay-Aware Mode and a secure fit for workouts and outdoor activities.
The Skullcandy Crusher Wireless is priced at Rs 9,999, while the Sesh ANC Active costs Rs 8,800. Both products are available through Skullcandy India's website and leading e-commerce platforms.
