London gets its first Haldiram's. The queue looks straight out of India
A social media video showed long queues outside Haldiram's first London outlet at Leicester Square. The rush and split reactions online turned the launch into a wider conversation about the brand's arrival.
For many Indians abroad, a plate of chole bhature or a box of fresh namkeen is more than just comfort food; it's a taste of home. So, when Haldiram's opened its first-ever outlet in London, it didn't take long for queues to start forming outside the store.
A video of the crowd has since gone viral on social media, showing scores of people lined up outside the new Haldiram's outlet at Leicester Square.
Shared on Instagram by the account run by Vaishnavi and Umesh, the clip humorously suggests that "every Indian had the same weekend plan."
The video carries the text: "POV: Haldiram's first-ever outlet in London and every Indian here had the same weekend plan."
Its caption adds, "The crowd, the excitement, the long queues... all for Haldiram's first outlet in London. Safe to say every desi had the same plan this weekend! Would you stand in this queue?"
The footage captures a steady stream of customers waiting patiently outside the restaurant, with many eager to sample familiar Indian snacks and meals in the heart of London.
Watch the video here:
For decades, Haldiram's has been one of India's most recognisable food brands, known for everything from bhujia and packaged snacks to sweets, chaat and North Indian meals.
For many families, a visit to Haldiram's has long been synonymous with weekend outings, road-trip pit stops and celebrations, making the brand a nostalgic favourite across generations.
The opening of its first London outlet appears to have struck a similar chord with the Indian diaspora as well as food lovers keen to experience the brand's offerings overseas.
The viral video quickly prompted a wave of reactions online, with many users celebrating Haldiram's international expansion while others debated whether the food lived up to expectations.
While opinions on the food varied, the long queues outside the Leicester Square outlet reflected the excitement surrounding Haldiram's London debut.
For many, the opening was not just about grabbing a meal, it was about reconnecting with familiar flavours that have long been a part of family traditions and everyday life in India.
For many Indians abroad, a plate of chole bhature or a box of fresh namkeen is more than just comfort food; it's a taste of home. So, when Haldiram's opened its first-ever outlet in London, it didn't take long for queues to start forming outside the store.
A video of the crowd has since gone viral on social media, showing scores of people lined up outside the new Haldiram's outlet at Leicester Square.
Shared on Instagram by the account run by Vaishnavi and Umesh, the clip humorously suggests that "every Indian had the same weekend plan."
The video carries the text: "POV: Haldiram's first-ever outlet in London and every Indian here had the same weekend plan."
Its caption adds, "The crowd, the excitement, the long queues... all for Haldiram's first outlet in London. Safe to say every desi had the same plan this weekend! Would you stand in this queue?"
The footage captures a steady stream of customers waiting patiently outside the restaurant, with many eager to sample familiar Indian snacks and meals in the heart of London.
Watch the video here:
For decades, Haldiram's has been one of India's most recognisable food brands, known for everything from bhujia and packaged snacks to sweets, chaat and North Indian meals.
For many families, a visit to Haldiram's has long been synonymous with weekend outings, road-trip pit stops and celebrations, making the brand a nostalgic favourite across generations.
The opening of its first London outlet appears to have struck a similar chord with the Indian diaspora as well as food lovers keen to experience the brand's offerings overseas.
The viral video quickly prompted a wave of reactions online, with many users celebrating Haldiram's international expansion while others debated whether the food lived up to expectations.
While opinions on the food varied, the long queues outside the Leicester Square outlet reflected the excitement surrounding Haldiram's London debut.
For many, the opening was not just about grabbing a meal, it was about reconnecting with familiar flavours that have long been a part of family traditions and everyday life in India.
